So it goes with sales. Once you have the tools and know-how, you can be in control and get sales done.
In working with a salesperson, I was amazed to find that he didn’t have many workable tools, he had little know-how about people and he was holding onto selling tactics which were possibly learned from TV. He thought sales was about drama, flare and other artificial intentions.
There are tools and know-how that can be applied to selling all products and services. As with any industry, such as management, law, health care, computer programming, etc., to be effective in it, one must be trained and then USE the correct tools to get the job done.
Salespeople are extremely valuable; most organizations would not survive without them.
Not enough sales occurring? Get the tools, learn to use them and cause your success!